Kelly Osbourne IS the new face of the Material Girl clothing line.

Here’s what Brithish tabloid newspaper, the Mirror, had to say:

Kelly Osbourne has been chosen by MADONNA to front her junior fashion brand Material Girl.
A close friend of the star said: “Kelly’s always been a massive fan of Madonna and recently heard Lourdes idolised her, which she was very flattered by. It’s a huge coup.”

Here’s a world-exclusive first look at one of the official campaign images…