Material Girl: Special giveaways and more interviews…

Great news about the launch of the Material Girl line…

The first 200 customers to line up at six Macy’s locations will receive a free bandeau top from the “Material Girl” collection and a $10 Macy’s gift card to shop the collection that day. Customers can also celebrate Madonna by dressing in their favorite look inspired by the Material Girl herself. www.absolumentmadonna.fr

Die-hard fans who line up between 10 AM - 12 PM on August 3 will also have a chance to receive a Madonna-autographed “Material Girl” tee at select stores (*).

To celebrate the launch of Material Girl on August 3rd, singer/songwriter Taylor Momsen, the celebrity muse and face of the “Material Girl” marketing campaign, will make a special appearance at Macy’s Herald Square in New York City from 5 to 7 p.m. Lucky consumers and fans will be able to watch Momsen in a live acoustic performance in the juniors department on the 4th floor followed by a photo opportunity with a $50 Material Girl purchase.

Finally, Madonna recently gave an interview to USA Today about the line…

It’s pretty much what she’s been saying during the various interviews promoting the line, but still, here’s what she had to say…

On Macy’s: “Macy’s seems like a perfect fit because they’re so good at marketing, their stores are all over the place and their price range is accessible. And the Macy’s Thanksgiving Day Parade passes right in front of my apartment every year so I feel especially sentimental since my kids and I get to watch it every year when we’re in town.”

On Lola’s fashion sense: “She’s influenced by everything from bands she listens to, kids she sees in hip-hop and ballet classes and she’s been to enough photo sessions, video shoots and seen me put my tours together to have developed a great eye. She’s also worked in the wardrobe department on some of my tours. I love the way she puts different things together that are sometimes unexpected. She’s the fashion police at our house and has a point of view on what everyone is wearing. I’m not saying we agree on everything but we enjoy collaborating together.”

On the new line: “I didn’t approach the Material Girl line to make up for something missing from the retail landscape. But I do think the Material Girl line gives young girls an opportunity to express themselves creatively and have fun putting outfits together depending on the occasion or their mood.”

(*) Macy’s “Material Girl” Launch Party / Giveaway Locations include:

MACY’S DADELAND - 7303 S.W. 88TH ST, MIAMI, FL 33156

MACY’S GLENDALE - 2100 GLENDALE GALLERIA, GLENDALE, CA 91210

MACY’S HERALD SQUARE - 151 W. 34TH STREET, NEW YORK, NY 10001

MACY’S STATE STREET - 111 NORTH STATE STREET, CHICAGO, IL 60602

MACY’S UNION SQUARE - 170 O’FARRELL ST, SAN FRANCISCO, CA 94102

MACY’S SOUTH COAST PLAZA - 3333 BEAR ST, COSTA MESA, CA 92626

(Macy’s South Coast Plaza will NOT have Madonna autographed t-shirts)