The man behind some of MADONNA's most iconic videos has hailed LADY GAGA as the next Queen of Pop, after noticing the similarities between the pop pair while filming the singer's epic new video for TELEPHONE.
Jonas Akerlund directed GaGa's racy new promo, which features Beyonce a nd lasts a staggering nine-and-a-half minutes.
And the Swedish filmmaker, who worked with the Material Girl on her Ray of Light and Music videos, couldn't believe how alike Madonna and the Po ker Face hitmaker are.
He tells MTV.com, "I really don't like to compare the artists that I wo rk with, because they are all so unique and so different. One thing for s ure is that GaGa is a true artist. She's really a huge talent, and she's such a hard worker. That makes me think of Madonna, because Madonna is al ways such a hard worker, more than anybody else.
"She's (Madonna) always very creative. She always goes back to creativi ty. She has so much politics around and all these stupid rumours and goss ip and all that, and some artists manage to stay above that. So, in that sense, I'm fine with comparing (Gaga and Madonna), but then again, they'r e so different.
"I also have 12 years with Madonna and I have two videos with GaGa; it' s the future to tell, but I think that GaGa has all the potential and all the tools and all the brain to take her creativity as far she wants to. But she's great." GaGa recently insisted she was ready to revolutionise the pop charts, t he same way Madonna did in the 1980s.