NoTimeToLose

MORE PICTURES: http://www.madonna-infinity.com/infinity/?p=2484

Hundreds of fans are already awaiting for Madonna’s arrival. With signs, giant images, album covers, and cds, 300 people have gathered at the entrance of the Hard Candy Fitness Center, and they sing and chant in anticipation. The red carpet hasn’t yet been completely installed, where many mexican and international celebrities will step on. National and international reporters have arrived at the Bosques de Duraznos 47 street. Madonna will be arriving very shortly! Pictures from early today: More pictures: http://www.madonna-infinity.com/infinity/?p=2460

The grand opening of Madonna’s new fitness center in Mexico City is just hours away! Security has already doubled in the place, and the interior has already been prepared for the party, they’ve covered up the glasses from the lobby where the red carpet will be. They have installed equipment in the terrace for Paul Oakenfold. Apparently, Shakira, will be a special guest on the opening! More: http://www.madonna-infinity.com/infinity/?p=2429

Chris Dedicik, general director in latinamerica for New Evolution Ventures, reveals a few more details about the gym, as Madonna said, no expense was spared:- Technological implements to guarantee the access and security of the members.- Bamboo imported from China for the floors in the Yoga room.- Handmade crystals to decorate the walls of the gym, brought from the nearby city of Puebla.- The yoga room has a iyengar wall, wich is a wall with belts and blocks wich help perform more demanding Yoga postures for body alignment to unite body, mind and spirit for health purposes. It is the only iyengar wall in Mexico, and there are only few in the United States.A lot more pictures and info: http://www.madonna-infinity.com/infinity/?p=2374

- What made you decide to enter the fitness industry?I’ve spent my whole carrer being dedicated to health, training and spirituality and during that time I’ve worked in hundreds of gyms, studies and with the best trainers and dancers in the world. From those experiences I’ve developed a strong vision of what the atmosphere for the ideal training is, and that we’ve transformed into a reality with Hard Candy Fitness.- You’ve been in shape for decades, How important is training in your life style and how has your personal regimen changed through the years?Health, exercise and spirituality are essencial in my life. I think our bodies are a gift and we must do everything in our reach to take care of them.Also, I think that the more I make myself be better and stronger, I can inspire others to do the same, through my fitness clubs. When I speak about exercise, I’ve tried everything and I know what works and what doesn’t.- Why start in Mexico?Mexico City was one of the Sticky & Sweet Tour stops. I loved the energy of people and their eclectic vibe. Being close, relatively, from the United States, makes me able to be more involved in every step of the development of the creation of the brand, wich makes it ideal for the launch of Hard Candy Fitness.Our objective is to use Mexico as a location to synchronize our brand, and that way expand to other countries and, in the long run, develop a global brand that will include the United States.- How involved are you or will you be in its dialy operations?I’ve been involved in every step of the process, starting from the name, the logo, the entity of the brand, and the interior and exterior design. My main objective is to create the ideal atmosphere to inspire our members to think of the results. I’ve had an important participation in the global development, and in all the details of the programs and the training. I want our members to love the club, but I also want them to have results, after all, “Harder is better”.Read more: http://www.madonna-infinity.com/infinity/?p=2341