Madonna's hairdresser has been drafted into the X Factor to raise the glamour stakes in the live rounds.

Coiffeur Adam Reed - who has also worked with Lady Gaga - will be joined by star stylist Grace Woodward in what's being dubbed the hit show's "Glam Squad". A source said: "X Factor is no longer just about the singing. It's about the image from the hairs on the top of acts heads down to the shape of the heels they're wearing.

"Fans want to know where they can buy the clothes their favourite acts are wearing. It's a lucrative market."