WWD just released the first images of the Material Girl collection, which Lourdes Leon helped style and were photographed last month in a studio and on the streets of Williamsburg, Brooklyn.

The centerpiece of the marketing campaign supporting the launch is not Madonna, but a young television actress and singer who’s identity has not yet been revealed. Her identity will be revealed in the coming weeks closer to the launch date.

Madonna told WWD: www.absolumentmadonna.fr

“It’s not complicated. It’s dressing in layers.
It’s not looking like you took too much time thinking about what you’re wearing.
She’s been coming to meetings pretty much from the very beginning.
My role was really to make sure we were all going in the right
direction and it was a line that I could stand behind and be proud of
and feel good about - and one that she could also feel represented
her. I really like the way Lola dresses, and I think this line is
absolutely an extension of her taste.”

Asked to sum up the Material Girl customer, Madonna described her in this way:

“A Material Girl is a girl that is interested in fashion and
interested in music and interested in fun.
[she has] a sense of humor [and] is an adventurous human being.”