An official press release for the Material Girl campaign (confirming what MadonnaTribe reported a few weeks back) and the first promotional images of Madonna have just been released. Here's what it says:
International Icon and world renowned Material Girl Madonna has teamed up with her daughter Lola to create a new fast-fashion junior collection "Material Girl” which is exclusively available at Macy’s, just in time for back-to-school season, and will be in-store on August 3rd.
Madonna commented, “Lola’s influences, you know, watching films, watching music videos - she pays attention to what's going on in the street and what people are wearing, and she's much more fashion forward and savvy than I am at this point!"
A teaser ad campaign will break on June 29, 2010 and will offer a hint of the celebrity muse for the launch of “Material Girl.” Madonna and Lola picked the muse who will appear in the multi-platform marketing campaign launching the first week of August,
Material Girl mixes hard and soft elements, like a tutu dress and studded combat boots, or an oversized boyfriend sweatshirt with a floral print mini skirt. Inspired and designed by the duo, "Material Girl" will also launch in multiple categories including footwear, handbags and jewelry and will be available exclusively in approximately 200 Macy’s stores and online at www.macys.com.
“We mix and match textures and fabrics and elements that are both masculine and feminine. It's not complicated. It's dressing in layers. It's not looking like you took too much time thinking about what you're wearing,” says Madonna.
Visit http://www.macys.com/materialgirl or the “Material Girl” Facebook and Twitter pages to see more exciting imagery and behind the scenes videos featuring our Material Girl, along with Lola’s blog on what’s hot in fashion and a sweepstakes for a chance to meetMadonna at Macy’s Herald Square in September.