“Material Girl” is a newly created fast-fashion junior’s collection that will launch exclusively in 200 Macy’s stores and online at www.macys.com on August 3, 2010 for the back-to-school season. “Material Girl” will be sold exclusively at Macy’s.
The “Material Girl” collection was inspired and designed in collaboration with Madonna and her daughter Lola, along with Iconix Brand Group’s in-house fashion department.