Madonna for MDG

by ZaCK, www.absolumentmadonna.fr

More info has surfaced surrounding MDG, the collaboration between Madonna and D&G.

The press kit, exclusively posted here, states: www.absolumentmadonna.fr
“Madonna has joined forces with Italian designers Dolce & Gabbana to showcase an exclusive 6 styles sun collection especially designed by the pop star together with the Italian duo. MDG capsule collection exalts the incomparable creativity and the determination of great personalities: Madonna with friends Domenico Dolce and Stefano Gabbana, together and for the first time collaborate to create and design the new capsule collection.
The 6 different styles include 3 plastic and 3 metal models; some of which are RX-able.
The packing is the same as for the Dolce & Gabbana regular collection, but has exclusively been personalized for the Dolce & Gabbana / Madonna Capsule Collection: black box, case and pouch with the MDG gold logo.”

The concept for the video is described as Madonna performing a mysterious and sensual film noir diva, caught by indiscreet flash inside a futuristic toilet with her young lover. To remark the cinematographic effect, the campaign was shot by a video camera, the shoots appears as frames of a short movie and the print layout evokes the classic film of the video cam.
The voyeuristic images remember the essence of a unique diva as Madonna: admired, spied, adored, followed, desired, but never really revealed as she is hidden by black sunglasses and by the mystery.

The designers have also answered a question about their collaboration with Madonna for Romanian newspaper Razva Dinu…

Razva Dinu: You have worked with a great many famous personalities in recent years. How did you come up with the idea of collaborating with Madonna for MDG?

Stefano Gabbana: By chance, like many other things that we have done…
Domenico Dolce: …we never plan this kind of thing…
Stefano Gabbana: In the case of MDG, Madonna was in Milan as part of her last tour and we had organised a party in her honour at our restaurant, the Gold…
Domenico Dolce: …we discussed many things on that occasion, including the possibility of using her as the face of the spring/summer campaign…
Stefano Gabbana: …because she had liked that collection enormously… she had wanted practically all the releases…
Domenico Dolce: Like us, she searches for perfection, controls things manically and supervises everything. That’s why we love working with her. Together, we sparkle, we get on famously…

Have a look at the last teaser…