Madonna to Debut New Collection of Sunglasses, Teen Fashion
Pop Star Joins Long List of Celebrities Who Cash in on Famous Name
Some celebrities can't seem to help themselves. Give them an opportunity, and they're prone to stick their name on a shoe, a sheet, even beef jerky.
Madonna is the latest big star to cash in on her name; in May she is set to launch a collection of sunglasses with Dolce & Gabbanna.
Dubbed MDG (for Madonna Dolce Gabbana), it's the first line of luxury accessories to come from Madonna's joint venture with Iconix, a massive brand management company that also owns the teen brand Candie's and Jay Z's Rocawear.
Madonna and her 13-year-old daughter, Lourdes, are also set to launch a teen fashion line called Material Girl for Macy's this fall. Lourdes, nicknamed Lola, designed most of the collection herself, Madonna told the Associated Press.
"I just stand in the background and go, 'That's cool, that's not cool,'" Madonna said. "She does have good taste in fashion. I respect her taste and I rarely disagree with her."
Fans and marketers have high hopes. With a reputation as a perfectionist who demands top quality from collaborators, Madonna has an advantage over other celebrities, ranging from Lindsay Lohan (sin: Ungaro pasties) to Jeff Foxworthy (sin: beef jerky), who have drawn laughs over their lines.