Madonna in Talks to Launch Fashion Line for Macy'sby Lesley Kennedy (Subscribe to Lesley Kennedy's posts), Posted Feb 17th 2010 at 5:06PM
We're living in a material world, so why not wear clothes by the Material Girl?
Madonna bringing her style to the masses? Photo: Getty Images for Chopard
Well, it's only a matter of time. Word is that Madonna may soon be launching a women's collection.
According to Women's Wear Daily, the apparel, intimates (of course!) and footwear collection would be sold exclusively at Macy's stores, and label names under consideration are reportedly, the obvious "Material Girl" for the clothes, and the apropos "Truth or Dare" for her lingerie and undergarments line.
We'd like to toss "Blonde Ambition" and "Express Yourself" into the ring.
The pop icon is in talks to launch the collection with a group of licensees that would be sold exclusively at Macy's, according to sources. Iconix Brand Group Inc., a brand management firm who owns and licenses brands including Candie's, London Fog, Rocawear and Badgley Mischka is involved in the negotiations, according to the paper.
As of now, none of the parties involved are commenting, but WWD says a deal is close to being signed.
There's little doubt surrounding Madonna's selling power. The star has modeled in many campaigns -- including her current one for Dolce & Gabbana, and her M by Madonna label was sold at H&M stores in Spring of 2007.
And, honestly, if consumers are willing to buy designs from Jessica Simpson, we suspect a Madonna line will be Causing a Commotion. Maybe it'll even land on the pages of Vogue. Sorry, we'll stop now.
Here's one Madonna ensemble, however, we hope won't hit the retail racks.