In the growing love affair between celebrity and fashion, one of the biggest names out there is close to getting into the groove: Madonna.

The pop icon is in talks to launch a contemporary women’s collection with a group of licensees that would be sold exclusively at Macy’s, according to sources. The merchandise would include apparel, accessories, intimates and footwear. Label names under serious consideration for the product lines include Material Girl for the apparel and Truth or Dare for the lingerie and underwear.

“Truth or Dare” was the title of a 1991 film, which documented Madonna’s groundbreaking Blonde Ambition worldwide concert tour.

Madonna’s longtime publicist, Liz Rosenberg, did not return calls Monday seeking comment. A Macy’s spokesman also declined comment.

Iconix Brand Group Inc. is involved in the negotiations for the venture, according to sources, and Madonna has made visits to the company’s New York offices. Iconix is a brand management firm, which owns and licenses 21 brands, including Candie’s, Bongo, Rampage, London Fog, Rocawear, Danskin and Badgley Mischka. The brands ring up $10 billion in retail sales in total, according to the company.

An Iconix spokeswoman declined to confirm or deny a potential Madonna deal. “Iconix has no comment on this story,” she said.

However, sources said a deal is close to being signed.

Iconix has experience working with pop superstars, having re-signed Britney Spears last month to a second year representing the Candie’s brand, which is sold exclusively at Kohl’s.

source: wwd