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WWD reports on the new Dolce & Gabbana campaign revealing that the designers' 18-year friendship with Madonna wasn't enough to ease the fears that Stefano Gabbana and Domenico Dolce had about doing something "more business-y" with the pop icon explaining that they "were always afraid it would ruin our relationship". 

WWD mentions the format of the entire printed campaign, made by 
eight black-and-white, horizontal pictures shot by Steven Klein in a former lay convent in uptown Manhattan, adding that they will appear in groups of two or three to better display the reportage effect. 
For the campaign, Madonna chose a number of looks, including crocheted tops and dresses, floral skirts and leopard spots, which she mismatched to her taste. 
A budget for the campaign, which breaks in February fashion titles, wasn't available, though Gabbana described the investment as a "serious one." 

"The collection is very Italian, very Sicilian. It's a return to our roots with a modern angle, so we asked Madonna to interpret it in a different and human way. We believe that people are ready for a new message." 

During a brainstorming session before the shoot they all agreed on Luchino Visconti’s film "
Bellissima" as an inspiration, WWD also reports. Released in 1951, the neorealist film stars Anna Magnani and Walter Chiari. 
In one shot, Madonna even appears as a latter-day Magnani, gazing off-camera with tear-smoldered cheeks. "
She really cried, she really dipped into the part and took it very seriously," Gabbana told WWD.



Photo by Steven Klein for Dolce & Gabbana. From an article by WWD.com.



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